There’s no escaping it – as a society, social media is an integral part of our day to day lives. The average person now spends nearly two hours a day on social channels, making up 30% of all time spent online.
Facebook, Twitter and Instagram are the most influential forms of social media that exist. Building and maintaining a strong presence on these channels is crucial for the evolution and prosperity of any brand. But even if you’re ticking all of the social media marketing boxes, are you filtering these checkpoints onto the right platforms?