No one is ever going to get social media marketing right every time. If your businesses social media isn’t engaging your audience as well as you’d like review these marketing faux pas to allow for more considered content.
Collaborating with influencers in the way of an Instagram story takeover is a great way to filter their followers onto your feed and in turn convert them into followers of your own. However, takeovers aren’t as simple as sharing your login details, and in fact require a significant amount of strategy and management.
There’s no escaping it – as a society, social media is an integral part of our day to day lives. The average person now spends nearly two hours a day on social channels, making up 30% of all time spent online.
Facebook, Twitter and Instagram are the most influential forms of social media that exist. Building and maintaining a strong presence on these channels is crucial for the evolution and prosperity of any brand. But even if you’re ticking all of the social media marketing boxes, are you filtering these checkpoints onto the right platforms?
You’ve got the content side of things nailed and you’re generating really compelling, interesting posts.. but why aren’t you receiving the CT and engagement rates you think you deserve?