Micro influencers: Small but mighty

One of the many wonderful things about influencer marketing is that it’s scalable. Whether you’re a multi-million pound brand with hundreds of thousands to spend on it, or a small, new brand with, well, nada to spend on it, influencer marketing can suit every shape and size of a brand if you’re willing to set reasonable […]

How to report on your influencer outreach strategy: the basics

As discussed in my last post about the power of influencer marketing, influencer outreach is a new, exciting and fruitful method of company communications. However, where it is such a new practice, distinguished and reliable methods of reporting haven’t been widely established yet.