Collaborating with influencers in the way of an Instagram story takeover is a great way to filter their followers onto your feed and in turn convert them into followers of your own. However, takeovers aren’t as simple as sharing your login details, and in fact require a significant amount of strategy and management.
One of the many wonderful things about influencer marketing is that it’s scalable. Whether you’re a multi-million pound brand with hundreds of thousands to spend on it, or a small, new brand with, well, nada to spend on it, influencer marketing can suit every shape and size of a brand if you’re willing to set reasonable […]
There are probably thousands of meetings happening right now all over the world set up purely to talk about influencers. Yet so many marketers are struggling to successfully execute their plans. But why is it so hard and how can we make sure we’re one of the few getting it right?
As discussed in my last post about the power of influencer marketing, influencer outreach is a new, exciting and fruitful method of company communications. However, where it is such a new practice, distinguished and reliable methods of reporting haven’t been widely established yet.
Awareness, link building, traffic acquisition, conversions. Key metrics of any brand. And with so much white noise consuming the digital space, it’s vital to generate marketing activities which will stand your brand aside from this hustle and bustle.