Content creation is by no means as simple as putting pen to paper. As discussed in my recent blog about creating your content strategy, there are many strategic steps that go into evolving compelling, purpose-serving and shareable content. Having explored the wider approach to content creation, let’s burrow into the writing process of each brief.
A compelling content strategy is not just about generating content that engages. It’s about proving your brand as a consistent and reliable source of information that your audience isn’t receiving from other places. Aside from the obvious SEO benefits of regular content fills, your brand requires this organic outreach to position you as the informed experts in your field. The trusted source.
As discussed in my last post about the power of influencer marketing, influencer outreach is a new, exciting and fruitful method of company communications. However, where it is such a new practice, distinguished and reliable methods of reporting haven’t been widely established yet.
There’s no escaping it – as a society, social media is an integral part of our day to day lives. The average person now spends nearly two hours a day on social channels, making up 30% of all time spent online.
Awareness, link building, traffic acquisition, conversions. Key metrics for any brand. And with so much white noise consuming the digital space, it’s vital to generate marketing activities which will stand your brand aside from this hustle and bustle. Continue reading “The power of influencer marketing”