Social Media Marketing Mistakes and How to Avoid Them

No one is ever going to get social media marketing right every time. If your businesses social media isn’t engaging your audience as well as you’d like review these marketing faux pas to allow for more considered content.

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Perfecting your Instagram takeover

Collaborating with influencers in the way of an Instagram story takeover is a great way to filter their followers onto your feed and in turn convert them into followers of your own. However, takeovers aren’t as simple as sharing your login details, and in fact require a significant amount of strategy and management.

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Micro influencers: Small but mighty

One of the many wonderful things about influencer marketing is that it’s scalable. Whether you’re a multi-million pound brand with hundreds of thousands to spend on it, or a small, new brand with, well, nada to spend on it, influencer marketing can suit every shape and size of a brand if you’re willing to set reasonable expectations.

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Influencer marketing tips for brands

There are probably thousands of meetings happening right now all over the world set up purely to talk about influencers. Yet so many marketers are struggling to successfully execute their plans. But why is it so hard and how can we make sure we’re one of the few getting it right?

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